Muddled messaging
Most sites talk about themselves instead of the customer's problem. Visitors leave without understanding what you actually solve.
Proposal for Rivera Consulting Group
Website Design Proposal
A story-first plan to grow Rivera Consulting Group's digital presence, prepared for Alex.
Key Takeaways
Hi Alex,
Thanks for the chat last week. Here's the proposal we discussed for redesigning riveraconsulting.com. The plan pairs a clear story-first messaging framework with a modern, responsive design and ongoing management so your team never has to think about the site again.
Pick your website package below, choose monthly or yearly billing for the ongoing portion, then sign at the bottom.
Josh Brodleit
Our Philosophy
Why most websites don't work.
Just having a website is no longer good enough. With more than a billion sites online, when you're not clearly communicating, providing intentional experiences for your audience, and using the right technologies, you become noise and miss out on potential opportunities.
Here are the common pitfalls most organizations make online and the grounding principles we focus on to ensure you don't make these same mistakes:
Too many choices
Crowded nav, packed pages, and endless links create a paradox of choice. Overwhelmed visitors don't decide, they leave.
Content overload
People scan, they don't read. Walls of text push the important stuff below the fold and dilute every message on the page.
Weak calls to action
If it isn't obvious what to do next, book a call, get a quote, start a trial, visitors won't guess. They'll click away.
Dated design and clunky UX
Your website is your digital storefront. If it looks stuck in 2015 or fights the visitor's phone, credibility drops before they read a word.
Slow performance
Every extra second of load time bleeds visitors, tanks search rankings, and quietly hands leads to competitors with a faster site.
The Plan
How we build your site.
Three steps from kickoff to launch, four pillars that keep it working after.
Step 01
Kickoff & Messaging
We'll prioritize the goals of your website message and apply a pre-designed theme, crafting the right words and messaging sections for your website.
Step 02
Layout & Design
With the messaging locked, we design every page, layout, typography, imagery, and the small interactions that bring it to life. You review; we refine until it's dialed.
Step 03
Build & Launch
Once the website is completed to your satisfaction, we'll coordinate with you to launch your newly designed website.
The four pillars
What every site we ship has under the hood.
Designs That Convert
Website design and user experience that engages and funnels users to take action.
Words That Engage
Homepage messaging and communication framework that will provide the ultimate clarity for users.
Done For You
Every content change, edit, and refresh is handled by our team as part of your plan. You email; we ship. No CMS to learn.
Ongoing Updates
Lightning fast hosting that includes support, content updates, strategy and much more, so your site stays healthy and happy.
Project Phases
Your project, phase by phase.
How the engagement unfolds, in the order it happens. See the Fine Print below for technical specs and statement of work details.
01
Kickoff & Messaging Workshop
A guided working session with your team to nail your brand story. What comes out of this drives every headline, CTA, and design decision on the site.
02
Homepage Messaging
Sharp, story-first copy for the homepage and every key section. This is where most agencies lose the room. We start here.
03
Content Outline
The structural blueprint for the site: page inventory, section flow, and functional requirements. Locked before a single pixel is designed.
04
Design Template
We choose a modern, on-brand foundation together, then customize it around your business rather than shoehorning your business into a template.
05
Content Migration
Existing content brought over, new content from the workshop plugged in, images optimized. Up to the page count included in your package.
06
Launch, Hosting & Ongoing Support
Launch on our managed platform with updates, security patches, backups, and health monitoring handled forever. You never think about the site again.
Selected Work
A sample of our work.
A few projects across web, ecommerce, brand, and platform work that show the range.
About
Who you're working with.
For the last 15 years I've managed hundreds of web projects.
When I started my career I had little idea how users engaged with websites, how the words on the page affected their experience or what compelled them to take action. In other words, I built pretty sites, but had little knowledge how to build ones that actually worked to drive business.
With my background in journalism, creative writing, and years of building and managing websites, I created a unique approach that combines a powerful storytelling framework, proven user experience methods, and the right technologies so your prospective customers want to engage with your website and take action.
I'll help you avoid the common pitfalls most web designers and businesses make and guide the entire process from start to finish so that you get a website that works for you and not against you.
Josh Brodleit / Owner
Services we offer
Beyond your website, here's the full range we can bring in as your business grows.
GEO & SEO
Get your brand recommended by ChatGPT, Perplexity, and Google AI Overviews, plus rank in traditional search.
Paid Advertising
AI-driven targeting and automated bidding that optimizes every dollar toward revenue, not vanity metrics.
Web Development
Story-first web development on modern frameworks, built around your message and engineered to convert.
AI Assistants
Custom-trained chatbots and voice AI that capture leads, answer questions, and book appointments around the clock.
AI Implementation
End-to-end AI consulting for marketing, lead management, and customer experience workflows.
Marketing Automation
Automated lead nurturing, scoring, and sales handoff that closes the gap between marketing and revenue.
Web Accessibility
WCAG 2.2 AA audits, code-level remediation, and ongoing monitoring so your site works for everyone.
Analytics & Reporting
Unified dashboards and multi-touch attribution that show exactly what's driving growth.
Also from Revision Road
Vendor Recognition & Trust
Independent vendor credentialing through the Trusted Vendor Guild, recognition that follows you into every sales conversation.
vendorguild.comTools & platforms we work with
The stack we've used to ship, measure, and grow the sites in our portfolio.
WordPress
Astro
Craft CMS
ExpressionEngine
Google Ads
Meta Ads
AdPulse
Google Analytics
Google Search Console
Semrush
SurferSEO
AgencyAnalytics
High Level
Claude AI
OpenAIPricing
Your investment.
A modern digital brick-and-mortar that looks amazing and works to drive engagement and action.
Your SelectionEssentials Website Package + Pro Website Package + Powerhouse Website Package
Essentials Website Package
Up to 5 pages, 5 support requests/mo, ongoing updates and health checks.
$2,500.00setup
$97.00/mo
Pro Website Package
Everything in Essentials plus up to 10 pages, 10 requests/mo, blogging engine, and a quarterly strategy meeting.
$3,000.00setup
$147.00/mo
Powerhouse Website Package
Everything in Pro plus up to 15 pages, unlimited requests, keyword research, and the full CRM + marketing automation platform.
$3,500.00setup
$397.00/mo
Setup (one-time)$9,000.00
Recurring (billed monthly)$641.00/mo
$9,000.00
Setup is due in two payments: half on signing, half 30 days later or on site launch, whichever comes first. Recurring hosting begins on your site's launch date.
Let's get started
Three steps to kickoff.
Step 01
Sign The Proposal
To get started, sign this digital proposal and we'll get the project started.
Step 02
Kick Things Off
Next we'll kick things off in an initial meeting to get in alignment on the project plan.
Step 03
Launch Your New Site!
We'll find a time that works best for you to take your newly designed site live.
This proposal doubles as an executable contract. By signing this contract you agree the scope, deliverables and statements of work outlined in this document. Additional project agreement and statement of work information is also included below.
Revision Road LLC
Josh Brodleit
Rivera Consulting Group
Alex Rivera
Agreement
Project agreement.
This project agreement is effective on the date of signing this agreement and is between Josh Brodleit (Revision Road LLC) ("AGENCY" or "us" and "we") and Rivera Consulting Group ("CLIENT" or "you" and "your") collectively known as the "PARTIES." This project agreement and all the contents in this proposal doubles as an executable agreement that is intended as a legally binding agreement between AGENCY and CLIENT.
The keywords "MUST", "MUST NOT", "REQUIRED", "SHALL", "SHALL NOT", "SHOULD", "SHOULD NOT", "RECOMMENDED", "MAY", and "OPTIONAL" in this document are to be interpreted as described in IETF RFC 2119 (https://www.ietf.org/rfc/rfc2119.txt).
Website Project Statement of Work
Project Description
You have engaged with us to facilitate and guide the design of your website at riveraconsulting.example (the "site" or "website" or "app" or "application" or "website property"), and to complete the front-end development (e.g., crafting of HTML, CSS, and JavaScript elements) of the site to be built using Astro, which may be a content management system, static site generator, page builder, or other website technology as described elsewhere in this proposal.
Client & Agency Obligations & Schedule Breakdown
Below is the typical project phases and breakdown of timelines. This may vary depending on the scope and details of CLIENT's project requirements.
| # | Phase | Description | Duration |
|---|---|---|---|
| 1 | Project Kickoff, Planning, Messaging | Project Kickoff, Discovery & Content Organization | 1-2 Weeks |
| 2 | Design | Website design | 1-2 Weeks |
| 3 | Website Build & Content Migration | Website build and content migration | 1-3 Weeks |
| 4 | Website Launch | Website launch & training | 1-2 Weeks |
Included Work
Please see the "What You Get" section above for included project deliverables.
Excluded Work
AGENCY's services and Deliverables only include the items listed above, and do NOT include the following:
- Custom Website Design: Uses a pre-designed theme; no custom designs, wireframes, or mockups will be provided.
- Copywriting: Content creation, including copywriting, is not included unless specified in project scope above.
- Custom Graphics or Media: No custom photography, video, icons, motion graphics, or illustrations are included unless specified in the project scope above.
- Legal Clearances: Trademark, patent, or copyright clearances.
- Third-Party Performance: Not liable for the performance of third-party tools or services.
- Regulatory Compliance: Accessibility, privacy, and other compliance requirements are excluded.
- SEO Services: Metadata writing, technical SEO, and ranking changes are not included.
- API & Integrations: No development or custom integrations with third-party tools.
- Training Documentation: No platform training or written documentation is included.
- Third-Party Costs: Licensing, subscriptions, or other third-party expenses are excluded.
- Design Files: Editable design files or raw assets are not provided.
Assumptions and Client Obligations
In addition to CLIENT's obligations described in this agreement and proposal, AGENCY's obligations under the agreement are subject to the following:
- CLIENT meetings, reviews and approvals shall be completed within the duration days outlined in the "Schedule Breakdown" section below.
- This SOW is correct based on information currently available.
- CLIENT's data handling practices comply with all applicable privacy laws.
- CLIENT's engagement of AGENCY will not cause AGENCY to be treated as a "data processor" or "data controller" under GDPR.
- No personally identifiable customer or user data relating to EU citizens shall be provided by CLIENT to AGENCY.
Fees, Expenses, and Payment
Half of the setup fee is due on signing this agreement. The remaining half is due 30 days after signing or on site launch, whichever comes first. Client shall pay invoiced fees and approved expenses within 30 days of receipt.
Change Orders
Our goal is to ensure that the SOW is reflective of all the information we know and understand about this project. Should Client request additional work or changes not explicitly specified in the Deliverables and Included Work sections outlined in this SOW, AGENCY will clearly notify and communicate this with you and provide a new project proposal and SOW for your approval for the additional work.
Expenses Exclusion
This fee does not include any expenses or other costs that may be required to complete your project. Examples of expenses include licensing fees, stock or original photography, font or media licensing, online services, and similar costs. AGENCY will obtain your consent before incurring costs on your behalf.
Dormancy
We understand that sometimes life happens and you may need to pause work on your project. That is completely acceptable if we are notified and made aware of your situation in advance. If CLIENT project goes more than 30 days without any forward progress or significant activity from CLIENT end, and no prior arrangements have been made with us and agreed to, CLIENT project will be put on hold and all associated files will be archived. Once your project has been archived, a $500.00 re-activation fee is required to restart your project and your project will be scheduled into our current workflow where space is available.
Cancellation
If CLIENT project remains inactive for an additional 15 days past the 30 day dormancy period (45 days total) with no significant forward progress made, milestones reached, or prior arrangement in place, our engagement will expire, no refunds will be available, and CLIENT will forfeit all deliverables associated in this contract.
Expiration
Once the project work has been completed, CLIENT has up to 90 days to work with AGENCY to approve the final project. After 90 days, this contract will expire. At this time, CLIENT can renew its contract for the flat fee of $500.00 to finish the project or choose to receive any project deliverables that have been completed to that point.
Changes in SEO
While we take all steps and follow the latest best practices in SEO (and SEO retention in website redesigns), there is not a science or formula to guarantee the same search rankings following a website redesign. In the event your website has significant page authority and ranks considerably well in organic search, we'll work with you to build a strategy and plan to retain those search rankings as best we can. Nonetheless, AGENCY is not liable or responsible for changes in search rankings after the launch of CLIENT website or application.
Rights & Ownership
The website included in this agreement is built on a platform owned and managed by the AGENCY. While the underlying platform and its associated technology remain the property of the AGENCY, the CLIENT retains full ownership and access to all content, data, and assets associated with their website. This includes text, images, videos, downloadable files, and other materials created or uploaded as part of the website.
Should the CLIENT choose to transition to another platform or service provider in the future, the AGENCY will provide the necessary content and data for migration, ensuring a smooth transfer of the CLIENT'S assets while maintaining the integrity of the platform's proprietary elements.
Fees, Expenses, and Payment (Hosting)
Billed monthly option: The monthly fee for the hosting plan will be billed in equal monthly installments. The first installment is due on the website launch date with each additional installment due each month thereafter. Invoices are due 30 days of receipt.
Billed yearly option: The total fee for the hosting plan will be billed in yearly installments at a 10% discounted rate. The first installment is due on the website launch date with each additional installment due each year thereafter. Invoices are due 30 days of receipt.